When I first considered submitting an app (Where’s My Car?) for the Palm Pre / Palm Pixi, I was somewhat turned off by the $50 app submission fee (even for free apps). This is a hobby for me, and I don’t really like the idea of paying money to give my work away for free.
So I looked into putting an ad on my app to potentially recoup the submission fee, but I was unable to find any meaningful data regarding how long it would take, which left me on the fence as to whether or not it was worth the hassle. Of course, this lack of public data is not that unexpected, as most companies doing this for profit would consider this a trade secret, but it was still disappointing. So I justified to myself paying it as the cost of an experiment with a civil benefit: Hopefully by publishing these numbers I can help either encourage or discourage future hobby developers as to whether or not it’s worth it to them to submit their own hobby apps.
Anyway, here are the numbers from ~24 hours after release: (AdMob is the advertiser)
- Downloads: 7687
- Ad Requests: 11,491
- Ad Impressions: 11,456
- Fill Rate: 99.70%
- Click Through Rate (CTR): 3.26%
- Estimated Revenue Per Thousand Impressions (eCPM): $1.11
- Total Revenue: $12.68
I will post updates to this entry as I pass other timeline milestones. (one week and one month, at least) I’m very curious as to if this will be a sustained daily trend, will grow, or if this is a one-day newness peak that will drop off a cliff tomorrow. :)
BTW, I strongly encourage other hobby developers to publish their numbers as well. (or even share with me privately or anonymously) I would love to compare against a larger data set.
Daily total download counts: (recorded here because I don’t yet know how detailed Palm’s monthly reports are) 3/10/2010:7687, 3/11/2010:10242, 3/12/2010:11196, 3/13/2010:12057, 3/14/2010:13013, 3/15/2010:14019, 3/16/2010:14783, 3/17/2010:15422, 3/18/2010:15961, 3/19/2010:16786, 3/20/2010:18310, 3/21/2010:19843, 3/22/2010:20988, 3/23/2010:21729, 3/24/2010:22323, 3/25/2010:22848, 3/26/2010:23390, 3/27/2010:23783, 3/28/2010:24264, 3/29/2o1o:24776, 3/30/2010:25179, 3/31/2010:26339, 4/1/2010:26902, 4/2/2010:27249, 4/4/2010:27890, 4/6/2010:28501, 4/7/2010:28896, 4/8/2010:29300, 4/9/2010:31018, 4/11/2010:32683, 4/12/2010:33536, 4/13/2010:34230, 4/17/2010:36201, 4/26/2010:40149
Downloads for Public Radio: 3/27/2010:2904, 3/28/2010:6109, 3/29/2010:8514, 3/30/2010:10250, 3/31/2010:10641, 4/1/2010:11017, 4/2/2010:11321, 4/4/2010:11871, 4/6/2010:12309, 4/7/2010:12602, 4/8/2010:12872, 4/9/2010:14108, 4/11/2010:15511, 4/12/2010:16154, 4/13/2010:16655, 4/17/2010:18245, 4/26/2010:21467
UPDATE: Version 1.3.0 is live as of 3/19/2010.
WEEK 1 STATS:
Well, it’ll probably eventually make enough to cover the submission fee, but not likely to be a real revenue generator. :P